World Wildlife Fund

The World Wildlife Fund logo is something that I have seen for the past few years. I noticed the little panda with the WWF text in sticker form on peoples cars. I never knew what this logo stood for until I did some research. WWF fights to secure a future for animals and strives to keep habitats thriving. WWF campaigns are extremely simple and straight to the point. Even without text or any background information, it is clear to understand what message they are portraying. WWF advertisements do not use stereotypes or gimicky ads to make their point.
This image although simple, is extremely powerful. This ad shows a depleting forest in the form of human lungs. The text reads, "Before its too late". This advertisement does not target just one type of person. It speaks to all human beings by using something that they all have in common, a need for fresh air.

This next image is of a paper towel dispenser with a cut out shape of South America. Each time a person removes a paper towl from the dispenser, we see the green forest of South America being drained. Once again, this is something that can speak to ALL people. If this advertisement was placed in every bathroom, people would be more aware of the importance of conserving the rain forests. 

Advertisments such as these use images that they know will play with peoples emotions.