The Typewriter, Where Brilliance Begins

The typewriter is not something that a lot of young college students can identify with. In order to make it something nostalgic for them, my group and I had to turn it into something they can understand. We decided to promote the typewriter as the starting point for everything they know today: media, literature, films, music, and todays computers/laptops.

Our main forms of advertisement would be radio, internet, and billboards. For radio advertisement, we wanted to focus on pandora. We felt that this would reach our target audience, as Pandora is very popular with College students. Our outdoor advertisements would focus on how the typewriter is the starting point for everything that people know today. For example, one billboard would show how typewriters were the starting point for popular magazines, literature, comic books, etc. Our slogan for this campaign is "where brilliance begins".