Nostalgia-Snow White

Using nostalgia as a marketing tool can be extremely useful. Nostalgia describes a sentimentality for the past, typically for a happier place or time. If a certain product can remind a consumer of a happier place, it is more likely that the consumer will want to purchase the product. For example, if a person spent their childhood summers on a particular type of boat, they would be likely to buy that same brand of boat in the future.

In the past couple of years, a lot of Disney movies have been remade. Alice in Wonderland and Snow White, to name a few. I spent my childhood watching these movies. I can still remember watching these films in my grandmothers den or at my parents house sitting on my pink bean bag chair. These nostalgic moments are memories that I cherish from my childhood.

When I first heard that these movies were going to be remade, I was thrilled. What could be better than an updated version of my favorite films? When I finally saw the movie trailers, I was not impressed. The story lines were altered and the characters were not as I had imagined. There were no singing and the princesses or main characters were not sweet and beautiful. The movies had been completely altered, it was nothing like I had remembered. I was so turned off by the vast differences that I did not watch these movies. This is a perfect example of how nostalgia can be unsuccessful. The advertising for the new films did not draw in viewers from past generations.