The Jeep we chose for our commercial is the Jeep Cherokee. Our target audience is people age 50-70. Our theme is, "its never been so simple to live the jeep life". Elderly people do not want to feel as if they are aging. We wanted to chose a car and commercial that would make people in this age range feel young, but still be age appropriate. We decided to use Chevy Chase as our spokesperson. We chose him because we felt that he was someone that people in this age group would recognize, and appreciate for his humor. The commercial would be of Chevy Chase exploring mountain ranges, beaches, etc with his friends. He would be showing his passengers how easy it is to use the technology in the jeep, such as the GPS or turn dial shifter. At the end of the commercial, Chevy would get pulled over by a police officer. He would act like the "typical old man", sweet yet confused. What officer would want to give a cute grandpa a ticket? After avoiding the ticket, Chevy would drive off to his next adventure.
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