Brands

Brands say a lot about who you are as a person. Are you more willing to spend that extra cash on a name brand product or are you happier saving a few bucks and buying the generic version? Would you cash out and buy an ipod or buy a cheaper version that works just as good. When I think about the purchases I make, a lot of them are name brand items. However, there are many reasons why I choose name brand products. Sometimes, it may be because I want to look good. Other times, it is because I trust the quality of one brand over another. I feel that if I have worked hard for my money, I should be able to spend it on what I want, regardless of how little or how much it costs.
I would personally much rather save up and buy the $150 steve madden boots over a pair of target brand boots. In my opinion, certain items are worth spending the extra money on. I would rather purchase a pair of high end boots that will last me several years, over a pair of boots that are more likely to wear out. When it comes to food, I will usually spend the extra money on name brands that I am familiar with. My friend decided to save some money and purchase cheese from the dollar store rather than her usual supermarket. When she took the cheese home and tried to make a grilled cheese sandwich, the cheese never melted. After hearing this story, I have no desire to purchase cheese from brands that I am not familiar with. However, there are some generic brand products that work just as well as name brand products! I actually prefer the taste of Safeway brand water over brands such as fiji or crystal geyser.
To conclude, brands allow products to have superiority over other products. People are more likely to purchase products from brands that they are familiar with, whether it be because they care about the opinions of others, or because they trust it.